AXIOGEN · PLATFORM OVERVIEW

Built for every function
that moves the aesthetics market.

One unified intelligence platform. Department-specific predictive power. Turn social-media intelligence + 72,000+ enriched records into commercial dominance — across your entire organization.

Used by 7 of the top 10 aesthetics manufacturers
50K+ practices
Real-time social velocity
SOC 2 Type II · HIPAA
014Departments served
027 / 10Top aesthetics mfrs
0352K+Enriched practices
041Unified ontology
CHAPTER 02 — THE PARADIGM SHIFT

From reactive order-taking and static directories to predictive conquesting and real-time intelligence.

LEGACY · YESTERDAY
  • Reactive order-taking
  • Static directories
  • Quarterly reports
  • Gut-feel territory carving
SHIFT
AXIOGEN · TODAY
  • Predictive conquesting
  • Live social-media velocity
  • Real-time signal stream
  • Ontology-driven territories
FIG. 02 · ONE SHIFT · FOUR DEPARTMENTSACTIVE ACROSS ALL FUNCTIONS
CHAPTER 03 — SOLUTIONS BY DEPARTMENT

Four departments. One predictive layer underneath.

Each surface is tuned to the work of a single function — but every surface is wired to the same ontology, the same records, the same truth.

01
SALES · MARKETING · KAM

Commercial & Field Operations

Predictive conquesting, rep-first.

Territory intelligence, pre-call briefs, and live velocity signals — engineered for the 3% of practices that actually move the number.

  • Territory quota modeling on live Axiogen Tier grades
  • Rep-level pre-call briefs with 30-day social-media velocity deltas
  • Conquesting lists tied to competitor product mix shifts
  • CRM-native write-back for every signal fired
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02
MEDICAL · MSL · HEOR

Medical & Scientific Affairs

KOL intelligence at injector resolution.

Map every key opinion leader by tier, influence, and real behavior — then run congress, MSL, and publication strategy against the graph.

  • KOL tiering on a 6-dimensional influence score
  • MSL engagement cadence against live social behavior
  • Congress planning with attendee-level signal projection
  • Publication strategy aligned to treatment-area momentum
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03
QUALITY · PV · REGULATORY

Operations, Quality & Regulatory

Compliance on detection, not on review.

Off-label flagging, adverse-event surveillance, and channel integrity monitoring — wired into your quality and regulatory workflows in real time.

  • Off-label language detection across 4.2M daily signals
  • Adverse-event surveillance with triage-ready payloads
  • Channel integrity & grey-market monitoring
  • MLR-ready audit trails on every record
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04
EXEC · STRATEGY · FINANCE

Corporate Functions

TAM, M&A, and strategy on one source of truth.

TAM / SAM sizing, M&A screening, competitive intelligence, and executive dashboards — anchored to the same ontology the field runs on.

  • TAM / SAM modeling on 52K+ enriched practices
  • M&A target screening with velocity-weighted scoring
  • Executive dashboards on real-time market movement
  • PE / VC diligence packets with provenance on every metric
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FIG. 03 · FOUR SURFACES · ONE ONTOLOGYCLICK A CARD FOR THE FULL SOLUTION
CHAPTER 04 — THE INTELLIGENCE FLYWHEEL

One platform. Every department. Total intelligence flywheel.

Every department compounds the next. Signal captured in one surface makes every other surface sharper — in real time.

AXIOGENONTOLOGYCOMMERCIAL01MEDICAL02OPERATIONS03CORPORATE04
  1. 01COMMERCIALMEDICAL
    Conquesting signal → KOL intelligence

    Rep-level velocity and competitor mix data sharpens the KOL map — the highest-intent injectors surface before MSLs ever dial.

  2. 02MEDICALOPERATIONS
    KOL engagement → compliance priors

    Physician-level behavior data pre-loads the PV, quality, and MLR workflows — off-label and adverse-event risk is triaged at the source.

  3. 03OPERATIONSCORPORATE
    Quality signal → TAM modeling

    Regulatory and channel-integrity outcomes roll up into TAM, SAM, and strategy models — the top floor sees the same truth as the shop floor.

  4. 04CORPORATECOMMERCIAL
    Strategy → territory quotas

    M&A theses, pricing strategy, and PE modeling flow back into commercial quotas — the field executes against where the executive team wants to go.

FIG. 04 · INTELLIGENCE FLYWHEEL · CLOCKWISE LOOPDATA FLOW · NEVER LINEAR
CHAPTER 05 — PROOF, BY DEPARTMENT

What changes, department by department.

01
COMMERCIAL & FIELD
Where reps stop guessing.

Territories sized, scored, and sequenced on live velocity.

We stopped carving territories by last year’s revenue and started carving them by next quarter’s velocity.

VP Commercial Operations, top-5 aesthetics manufacturer
3.4×Higher call-to-conversion on A-tier cohorts vs. legacy IQVIA lists
61%Reduction in wasted rep mileage in first 90 days
< 24hFrom signal fired to pre-call brief in the rep’s CRM
02
MEDICAL & SCIENTIFIC AFFAIRS
KOLs, resolved.

Every injector ranked on six dimensions of real influence.

For the first time our KOL strategy reflects who is actually shaping practice behavior — not who presented at a congress in 2019.

Sr. Director Medical Affairs, aesthetics biotech
1,842Net-new KOLs surfaced outside the legacy rolodex
+44%MSL engagement efficiency on velocity-weighted targets
6-dimStructured influence score with full contribution audit
03
OPERATIONS, QUALITY & REGULATORY
Compliance at the speed of signal.

Off-label, AE, and channel integrity fired on detection.

We went from finding off-label usage at quarterly review to finding it in the afternoon it was posted.

Head of Pharmacovigilance, global aesthetics manufacturer
4.2MSignals triaged per day across the U.S. injector graph
< 15minFrom public post to structured PV workflow payload
100%Auditable provenance on every fired event
04
CORPORATE FUNCTIONS
Strategy on one source of truth.

TAM, M&A, and exec dashboards on the same underlying graph.

The board stopped asking where the numbers came from — because for the first time, they came from the same place the field lives.

CFO, PE-backed aesthetics portfolio company
$4.1BInjectable TAM resolved to the practice level
72M&A targets scored on velocity + Axiogen Tier in 48 hours
OneOntology underneath every board slide
CHAPTER 06 — WHY AXIOGEN, ORG-WIDE

Six reasons the whole organization runs on Axiogen — not just one team.

01
TIME-TO-INSIGHT

Speed.

From signal to action in under 24 hours — across every department. No quarterly reporting cycle between the market moving and your organization responding.

02
TARGETING

Precision.

Primary_quality grading and 30-day velocity let every function act on the 3% of practices that move the number — not the long tail of noise.

03
GOVERNANCE

Compliance.

SOC 2 Type II, HIPAA, BAA-ready, MLR-audit-trail on every record. Every department runs on the same provably-governed substrate.

04
MARKET POSITION

Competitive edge.

Real-time social-media visibility into competitor product mix, rep hiring, practice expansions, and KOL engagements — before quarterly call-outs.

05
TOTAL COST

Cost.

One platform replaces a stack of IQVIA extracts, social listening tools, manual KOL tracking, and homegrown dashboards — at a fraction of aggregate spend.

06
ALIGNMENT

Cohesion.

Finance, commercial, medical, and quality teams debate strategy against the same ontology — not against each other’s spreadsheets.

CHAPTER 07 — START WHERE THE PAIN IS

Which department needs the predictive edge first?

Pick the function feeling the most pressure. We’ll run a 30-minute session tailored to that surface — with a live sample tied to your territory, therapy area, or thesis.